MOTION GRAPHIC DESIGN
Selhurst Park Stadium LED Design For Premier League
CLIENT: Crystal Palace F.C. and Facebank Group
LOCATION: Selhurst, London
Brief: Need to advertise an app that Facebank developed for Crystal Palace team, which is a camera filter that digitally paints the users face with a design trademark of Crystal Palace.
They’d like it to be on par visually with the big advertisers that we see on the LED’s at a Premier League matches like Monster Energy Drink or Puma.
The client requires three different dimensions in 30 seconds (in 25fps) duration as follows:
1. 3380×80 (priority)
2. 1920×1080
3. 1280×720
Software Used:
Adobe After Effects
Adobe Photoshop – for realistic face paint mockups
The Challenge:
To use as many painted face photo as possible but maintaining the ad to have not too many elements in one screen. Need to show the face design on the long ad, even if it is too small seeing it from a far distance. Need to have smooth movements and should catch the attention of people watching the match. Client not really sure if they would like to add stock photos for added visuals; very open to ideas.
My Creative Proposition:
Needs to be in light color, needs to maximize the effectivity of the long dimension by possibly not repeating too much on every area, 30 seconds duration can have two repeating parts so it has repetition and audience can view again once more in case they missed a message on the ad.
Initial Design
I include every interesting design aspect that comes to mind and let the client decide what they like, and don’t like about it
They loved the initial design but have requested further simplification. They also gave me a revised Facebank logo (so I’m assuming they’re new too), which I worked into this final design.
Final Design
Actual footage using the design:
Crystal Palace vs Newcastle United • © Premier League 2021
Throughout the loop, the animation was shown about once every six minutes.
After I finished this first task from them, I was given the opportunity to help create advertisements for future Premier League games at Selhurst park. Here are some of them:
Facebank Logo Animation
Facebank logo animation. I traced all the polygons from scratch because they don’t have a vector file of their logo. It takes a lot of work, but I’m happy with how it turned out
Crystal Palace vs Wolverhampton Wanderers • © Premier League 2021
“Swerve” (another app by Facebank)
Facebank logo animation. I traced all the polygons from scratch because they don’t have a vector file of their logo. It takes a lot of work, but I’m happy with how it turned out
Actual footage using the design:
Crystal Palace vs Wolverhampton Wanderers • © Premier League 2021
And since Crystal Palace was playing Chelsea, I was told to make a similar “Fan of the Match” but with a new filter from a Brazilian team called “Botafogo,” whose partnership hasn’t been revealed in public yet.
“Botafogo Fan of the Match”
My work was used to make a surprising teaser that was featured in several London and Brazilian media publications:
