Logo Design
Logo Based On An Existing Major Corporate Brand
CLIENT: Alkermes plc
LOCATION: Dublin, Ireland
Brief: Develop/Design a logo for the newly formed Commercial Operations & Effectiveness department of Alkermes
Software Used:
Adobe Illustrator
The Challenge
Three of Alkermes’ internal corporate departments have been merged into one and given the new name Commercial Operations & Effectiveness. They have 3 key teams: Marketing Operations, Field Operations, & Training.
All information including the department’s objectives, vision and mission, as well as brand guidelines of Alkermes were given for reference.
The challenge is that they want me to think of as many potential variations of the logo as I can. Though they did not provide any clear direction, the provided references made it clear that the colors used must adhere to the Alkermes brand guidelines.
Creative Proposition:
Since they are eager to see a range of possibilities, I developed several variations, making sure that any one of them could be the clear favorite or might inspire some new ideas.
Initial Ideas
Designed with the company’s branding and the department’s envisioned concept in mind, each one comes with an explanation of relating to its core concept.
I simply experimented with type, icons, and marks open to multiple interpretations. To emphasize that these are not finalized designs but rather just examples from which a final logo might be derived, I emphasized that they are not yet in perfect form and could be further improved.
Some of the designs were favorites, but they ultimately settled on one that they felt best represented the concept. Finally, I made some minor adjustments to the logo to make it more detailed, as well as visually perfect along grids and spaces.
Initial Ideas
