Brief: Make a promotional video for Phantom of the Opera show that will be shown on the walls Burj Khalifa.

Software Used:
Adobe After Effects
Adobe Photoshop – for graphic edits

The Challenge:
This is something I did while working full-time in Dubai as a Brand Specialist and Multimedia Designer in the marketing department of the opera house of Dubai. Since we are part of the Emaar group, which owns Burj Khalifa, Dubai Mall, etc., our company decided to advertise our show on Burj Khalifa to get the attention of both locals and tourists.

This is the first time we have used the Burj Khalifa to advertise our shows. Since we haven’t done anything like previously, I initially have no idea what size, time, etc. I should create to make it work.

Given that this is the branding of The Really Useful Group (Andrew Lloyd Webber), we must submit any promotional materials to them for review before they are released, even if a small detail is modified.

My Creative Proposition:
 Existing videos have been provided by The Really Useful Group and they are being used to promote the show. Therefore, the optimal solution is to make use of the entire running time of that video and then reserve some of that time exclusively for “Du,” a telecommunications company that sponsored the show under the terms of the partnership.

Therefore, the very first thing that came into my head to make was an Arabic translation of the title “Phantom of the Opera.” I figured that this would be a good way to add a personal touch that would help the locals become more familiar with the show. Because it also has an animation of a broken glass, I did it first thing before diving into the rest of the video.